Intro

You think of a joke. You muster up the courage to say it. You delivered the punchline—you expect everybody to laugh—instead, there’s silence. It’s a terrifying, gut-wrenching feeling.

Let’s see why some jokes fail and what makes something unfunny.

Poor delivery

Delivery is half the battle and a large part of what separates professional comedians from everyone else: you have to commit to your joke. It’s not easy to get over the nerves and tell jokes confidently with the self-conscious gaze of an audience. The illusion of performance is establishing a particular character or persona, and fully committing to that role. Breaking character disrupts the illusion, and this can happen from being hesitant or stumbling over one’s words. There is a flow and rhythm to every performance, and this is crucial to the delivery of a punchline.

The professional comedian’s delivery is one of the skills that are honed, and mainly through repetition and exposure. Often, this is achieved by brute force and spending lots of time on stage to make the contrived environment of being in front of a stage feel natural. The purpose is to overcome the barriers of nervousness and build confidence in telling a joke. Another effect of this is slowly developing a comedic voice, or a persona, or an ethos, or a character from which the joke is delivered. This can be deadpan, over-the-top, blue-collar, or any exaggerated way of conveying a joke.

Remember, the delivery of a joke can be awkward and still work, as long as it’s consistent with the personality of the comedian. This is where authenticity comes in. The audience is well aware if you’re being disingenuous or nervous, like a key that is flat or playing the wrong note. It disrupts the entire flow and momentum of the relationship between the comedian and the audience. 

Poor joke structure

With good delivery, goodwill can get you some polite laughs even if the joke is not that great. But not for truly terrible jokes or hacky material. You’ll get some groans or the failure may ruin your ethos or trust that you built with the audience.

A joke must build up a certain tension—sometimes called a set-up—and there must be a payoff—the punchline. There are a number of theories about the structure of what exactly makes a joke funny. But jokes aren’t made in isolation.

Jokes are tested in front of audiences. Like a focus group, you want to test your joke in front of as many different audience demographics as possible to ensure that it works. A joke that is universally funny is rare. As such, creating and testing a joke is a long iterative process. Practice makes perfect. Comedians tell the same joke every night, and you might notice that social butterflies recycle the same funny story with slight modifications. They might change a part that doesn’t work, cut out some of the wording, or add in a tagline to make it funnier.

Poor audience  

The majority of the time, it’s not the audiences’ fault if a joke fails because it’s poorly structured or badly delivered. But sometimes you have genuinely bad or hostile audiences.  

For everyday scenarios, we have to look for opportunities to fit a joke in. Unlike professional comedians who create a world on a stage, in a comedy club, in front of lights and a seated audience, our day-to-day world is often not conducive to comedic bits. Jokes can fail because it does not fit the environment.

It’s an important skill to read the room. Comedians can quickly assess which kinds of jokes work for the audience by listening to the receptiveness of the jokes. What is the emotion of the audience? For example, you probably shouldn’t tell vulgar jokes at a work meeting.

Conclusion

People spend their entire lives mastering comedy. The feeling of bombing before a crowd, the awkward silence after cracking a joke, or eliciting no or the wrong reaction from someone can be one of the worst feelings in the world. But there’s something noble about it. You took a risk and you failed. You made the attempt. You will get better.

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